Why we ask what a job is worth before we ask what a click costs
Cost per click is the first number an ad platform shows you. It is also the least useful one. Here is the chain of arithmetic that turns it into a number you can run a business on.
Daniel Hemmerich
Founder & CEO, Silver Leaf Agency
Daniel Hemmerich is Founder and CEO of Silver Leaf Agency, a marketing agency in Lewisberry, Pennsylvania. He has spent twenty-five years leading the technology and operations behind digital marketing, and he is the architect of the platform Silver Leaf Agency runs on.
He has led a 550-person agency with $100 million in annual recurring revenue, built a lead-generation company past $15 million in revenue with more than 400 call center agents, and in 2022 secured his firm a place among the first fifteen organizations given pre-beta access to Google's generative AI products. He has taught computer science as adjunct faculty at Messiah University. He writes about the mechanism: how a click becomes a booked job, what a report should and should not claim, and what software should do for a marketer rather than instead of one.
Updated
- Role
- Founder & CEO, Silver Leaf Agency
- Based in
- Lewisberry, Pennsylvania
- Experience
- Twenty-five years in the technology and operations behind digital marketing
- Writes about
- Measurement, marketing operations, platform architecture, paid advertising, AI search visibility
Memberships & certifications
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Posts by Daniel Hemmerich
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