How we grow your revenue.
Silver Leaf Agency is a United States marketing agency for businesses that sell by phone, form and appointment. Expert marketers run each account on software Silver Leaf built for them, checks run on every account daily, and every channel is reported in leads, calls, booked appointments and revenue.
Expert marketers run your account. Software we built handles the counting, checking and chasing, so their hours go to the work that brings in revenue. Here is the mechanism, told from your side of the portal.
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You connect your accounts
Google Ads, Analytics, Search Console, your Business Profile, your phone and form tracking, your website. Read access first. We look before we touch.
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Software checks everything, every day
Software we built runs the checks each morning, on every account, and finds the next thing worth doing.
- Spend pacing
- Lead volume
- Conversion tracking
- Ad approvals
- Rankings
- Call volume
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A recommendation the day it matters
Not at month end. The same day. It names the account, what changed, and what we recommend.
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A person decides and acts
Someone on your account reads the recommendation, decides, and acts. Software never changes your account on its own.
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You see both in the portal
The recommendation and the action, dated, next to the spend and the results. If the mistake was ours, you see that too.
Your accounts on the left. What they add up to on the right.
Google Ads, Local Services Ads, Analytics, Search Console, your Business Profile and the tracker on your website connect to one workspace. From there you see spend, leads and revenue together, every inquiry traced to its click, site visits and replays, and campaigns across every platform.
When your business needs a view that doesn't exist, we build it. Every channel — paid, search, website, email, offline — reports in leads, calls, booked jobs and revenue.
The people
A named account lead who knows your numbers — what a job is worth, how many you can take, when your season starts. Specialists for each service you buy. They read every recommendation the software makes and decide what to do with it.
Their tools
- Daily checks across every connected account
- The portal you log in to
- Drafting tools for ad copy, landing pages and email, tuned to your voice
- Tracking that ties a call or a form back to the click that caused it
All of it built by Silver Leaf, for the marketers who run your account.
Nothing reaches a customer unreviewed.
- Ad copy and extensions
- Landing pages
- Emails and social posts
- Budget and bid changes
- Targeting changes
- Tracking and tag changes
- Anything sent to your customers
- Anything a customer will see
What a job is worth
A tune-up and a replacement are not the same lead. We need the number for each.
Your close rate
How many leads become jobs. It turns cost per lead into cost per job.
Your capacity
How many jobs you can take this week. Past that, more leads are wasted money.
Your seasonality
When the phone rings on its own, and when it needs help. Spend follows the calendar.
We ask these four before we open your ad account. The answers decide where the money goes — and when to stop spending.
What Silver Leaf is accountable for, stage by stage.
| Stage | Silver Leaf owns | You own |
|---|---|---|
| Being found | Rankings, citations in AI answers, ad placement and impressions. | Nothing. This one is entirely ours. |
| The click | Which searches and audiences we pay for, and what they cost. | Nothing. This one is entirely ours. |
| The call or form | That it happens, that it is tracked, and what it cost to produce. | Who answers the phone, and how fast. |
| The booked appointment | That the lead is qualified and the appointment is on the calendar. | Showing up, on time, prepared. |
| The sale | Nothing. We hand you a qualified opportunity. | Close rate, pricing, terms, capacity. |
| The repeat customer | Reminders, email and campaigns that ask them back. | The service that makes them want to come back. |
If a lead did not happen, that is ours, and you will see why in the portal. What happens after the handoff — how it is answered, priced and followed up — is yours.
- Lead
- A call or form submission from a person who could plausibly buy. Every one is recorded or logged and traced to the click that produced it.
- Qualified lead
- A lead that passed review: a real person, in your service area, asking about something you sell. Spam, wrong numbers and existing customers are excluded before anything is reported.
- Booked appointment
- A qualified lead that resulted in a time on your calendar. This is the last thing Silver Leaf is accountable for.
- Cost per lead
- Spend divided by qualified leads for the same period and channel. We do not report it against unqualified volume.
- Cost per booked job
- Spend divided by booked appointments. The number worth managing, because it accounts for lead quality. The same as cost per click × clicks per lead × leads per booked job.
- Attribution
- The record of which channel produced a lead. Where a source cannot be traced, we report a dash, never a guess: printing zero would claim it happened.
- Matchback
- Comparing your closed job list against campaign records to credit revenue that never touched a form — walk-ins, phone calls, offline media.
- Offline conversion import
- Sending outcomes from your CRM back to the ad platforms, so bidding optimizes toward jobs you actually booked rather than raw leads.
Straight answers, before you fill in a form.
At Silver Leaf Agency: you connect your accounts, software we built checks every account every morning, anything that moved becomes a recommendation, a marketer on your account decides and acts, and you see the recommendation and the action in a live portal the same day.
Four numbers first — what a job is worth, your close rate, how many jobs you can take in a week, and your busy months. Then read access to your website and advertising accounts. We look before we touch.
A named account lead who knows your numbers, plus specialists for each service you buy. Software recommends and drafts; people decide and approve.
No. Software makes recommendations and drafts work. A person decides what to do and nothing reaches a customer without review.
You can see the work any time in the portal without asking. Beyond that, we tell you what changed when something material moves, and we send recommendations rather than waiting to be asked.
Silver Leaf owns the lead, the call, the form and the booked appointment, and the cost and quality of each. You own close rate, pricing, capacity and follow-up. We never promise your sales outcome.
Yes. Every account is in your name, and you keep the accounts and their history if we part ways.
We do not publish prices, because no two strategies are the same. Tell us about your business and we will send a written recommendation and a quote, free and with no obligation — including telling you if we are not the right fit.
Tell us about your business. We'll tell you what we'd do.
Or call (717) 220-3332. A written recommendation and a quote, free and with no obligation — including telling you if we're not the right fit.
Or call (717) 220-3332. Free and with no obligation.