Why we ask what a job is worth before we ask what a click costs
Cost per click is the first number an ad platform shows you. It is also the least useful one. Here is the chain of arithmetic that turns it into a number you can run a business on.
How the mechanism works.
We explain what we do and why, so you can judge the work — ours or anyone's.
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Or call (717) 220-3332. Free and with no obligation.